is a design studio in New York.

Some of our recently completed work includes the art journal PAPER MONUMENT; monographs, identity system, and website for STEVEN HOLL ARCHITECTS; 25th anniversary newsletter and poster for the Storefront for Art & Architecture; an identity and publications system for Dieu Donné; a series of posters for Princeton University‘s Department of Art & Archaeology; identity system and print materials for the NADA Art Fair Miami 2007; a poster for the University of Minnesota‘s Design Institute; and a good deal more.

We‘ve also completed the following websites recently:
– WHITE COLUMNS
– STEVEN HOLL ARCHITECTS
Current work includes the identity and signage system for Freshkills Park in New York; a series of 13 print-on-demand paperback books for Art in General, documenting their New Commissions project series; BERLIN-NEW YORK DIALGUES: BUILDING IN CONTEXT, an exhibition opening in November at the Center for Architecture in New York; and Iron Fists: Branding the 20th-Century Totalitarian State, by Steven Heller, to be published by Phaidon.
We were recently included in FORMS OF INQUIRY, an exhbition at the Architectural Association in London; and an old, sprawling conversation between Adam & Prem was recently published in the newly launched TASK NEWSLETTER. Please see more news under under CURRENT.
Otherwise, all is well at our still-novel studio in the Lower East Side. New website & full updates to come in 2008.
Founded in January 2004 by Prem Krishnamurthy and Adam Michaels, Project Projects focuses on print, environmental, and interactive design projects for clients in the cultural sector. In addition, the studio produces a range of independent projects, including lectures, publications, and events.
Prem Krishnamurthy studied graphic design and photography at Yale University and completed a Fulbright Fellowship in Germany. He then worked as a designer in Berlin and New York. He is an adjunct professor at the University of Connecticut, Storrs, and Parsons School of Design.
Before starting his own Brooklyn-based graphic design studio, Adam Michaels was the Associate Art Director of Architecture magazine in New York and worked for design studios in Minneapolis and Los Angeles. He studied graphic design at the Minneapolis College of Art and Design.
April 2005
This newsprint publication, a collaboration with the art collective 16 Beaver Group, was produced for the group show “Patriot” at Baltimore’s Contemporary Museum. The publication utilizes a modular alphabetical structure to organize disparate content found images and texts, conversations, a short play, poetry, and an introductory essay exploring aspects of nationalism and patriotism.
![]() |
![]() |
|
![]() |
![]() |
April 2001 August 2002
Adam Michaels was the Associate Art Director of Architecture magazine for 16 issues. Working first with Lisa Naftolin, then Martin Perrin, he designed most of the magazine’s feature stories, and contributed to a complete redesign of the front of the book.
![]() |
![]() |
|
![]() |
![]() |
November 2005
Project Projects designed a postcard, invitation, and environmental graphics for the preview gala of Art20’s twentieth-century art auction, a benefit for the Lower Manhattan Cultural Council and their Gulf Coast Residency program. To echo the auction’s historical emphasis, the invitation’s text is presented through a survey of twentieth-century typographic styles. Juxtapositions are created through overprinted inks on the postcard and translucent paper for the invitation.
![]() |
![]() |
|
![]() |
![]() |
September 2002
Public photography project in which Berliners were given the assignment to shoot a roll of film on a single day in Berlin containing the letters B-E-R-L-I-N in order. The resulting contact sheets each show a distinct perspective on the city.
![]() |
![]() |
![]() |
January 2006
The Baruch Academic Complex is a 17-floor, 800,000-square-foot structure that packs the functionality of a 15,500-student college campus into one New York city block. This book represents the building through two parallel, disparate registers: institutional (large-scale architectural photography, guidebook structure) and personal (small-scale photographic sequences depicting daily student life).
![]() |
![]() |
|
![]() |
![]() |
FULTON MALL EXHIBITION, October 2005
Presented as a series of posters installed along Fulton Street Mall, Values & Variety: Shopping on Fulton Street is a public exhibition that explores the street’s historical and contemporary conditions through oral histories, original and archival photographs, and historic documents.
DOWNLOAD PDF OF ALL EXHIBITION POSTERS (13.1 MB)
![]() |
![]() |
![]() |
GAUTREAUX VS. URBAN RENEWAL, September 2003
First presented as part of the exhibit “City Without a Ghetto” at the Storefront for Art and Architecture, this wall-length timeline details a 30-year legal battle to desegregate Chicago public housing. A complex system of graphical notation differentiates between the parties involved and their respective legal actions.
![]() |
![]() |
Abrams Books
Adam Pendleton, artist
Artists Space
Art in General
Bard College Center for Curatorial Studies
Brian Sholis, art critic
Center for Urban Pedagogy (CUP)
Creative Time
D’Amelio Terras gallery
Independent Curators International
Lower Manhattan Cultural Council
Lyn Rice Architects
Metropolis Magazine
New York Civil Liberties Union (NYCLU)
NYIT School of Architecture and Design
New York Magazine
The New York Times Magazine
Piotr Uklanski, artist
Princeton Architectural Press
Princeton University School of Architecture
Print magazine
Rizzoli Publishing
Steven Holl Architects
The Van Alen Institute
White Columns
Whitney Museum of American Art
Work Architecture Company
2007: I.D. magazine Design Distinction Award for Drosscape
2006: Winner of Art Directors Club Young Guns 5 Award
2006: Published in IDEA Magazine #316, Tokyo, Japan
2005: Published in Contemporary Art magazine, Beijing, China
2004: Two SPD merit awards for New York Times Magazine
2004: Published in (718) Brooklyn New Style (Booth-Clibborn Editions)
2004: Print Magazine New Visual Artists Review (20 under 30)
2002: Museumsinsel Internation Identity & Signage Competition, 2nd place
2001: Four SPD merit awards for Architecture
Project Projects
156 Ludlow St, 3rd floor
New York, NY 10002 USA
+1.212.509.0636
project@projectprojects.com
July 2007: Project Projects presents their work as part of the AIGA's DESIGN REMIXED series at the Apple Store Soho.
![]() |
| Photo by kansasliberal |
July 2007: I.D. magazine awards DROSSCAPE a Design Distinction award in their 53rd Annual Design Review.
June 2007: Prem gives a presentation of work at the BAUHAUS UNIVERSITY WEIMAR.
April 2007: Project Projects has moved into a new studio space at 156 Ludlow Street on Manhattan’s Lower East Side. The space is shared with the architecture firm WORKac.
January 2007: Project Projects is currently working on a redesign of the website for White Columns, New York's oldest alternative art space; two monographs showing the work of Steven Holl Architects (House and Urbanisms) for Princeton Architectural Press; and a new identity, website, and print materials for the School of Architecture & Design at New York Institute of Technology.
December 2006: EYE MAGAZINE (#62) published images of THE GOOD LIFE exhibition and catalog in an article about PROCESS TYPE FOUNDRY. The show’s graphics use the Process typeface Bryant exclusively.
![]() |
December 2006: LAB MAG is launched at Eyebeam. Project Projects contributed a piece, "No one should ever work...". More information on the project, which includes contributions by Acconci Studio, Art & Language, Experimental Jetset, and Thomas Hirschhorn, can be found at WELCOMETOLAB.ORG.
DOWNLOAD PROJECT PROJECTS' CONTRIBUTION
![]() |
November 2006: Project Projects is a winner of the Art Directors Club Young Guns 5 competition and is featured in the exhibition at the Art Directors Club.
![]() |
September 2006: THE GOOD LIFE, a large-scale exhibition of architecture and urban projects organized by the Van Alen Institute, opens on Pier 40 in New York.
![]() |
![]() |
|
Right photograph: Marcus Woollen |
||
June 2006 ongoing
Project Projects redesigned the identity, website, and a range of printed materials for D’Amelio Terras, a contemporary art gallery based in Chelsea, New York. The identity is simple yet distinctive, allowing for flexible implementation over an extended period of time. Expanding upon a set of consistent formats and typographic styles, each show’s printed announcements are an opportunity for responding graphically to a given artist’s work.
Launch D'AMELIO TERRAS website
![]() |
![]() |
|
![]() |
![]() |
May 2006
Drosscape, a book by Harvard landscape architecture professor Alan Berger, addresses aspects of waste and land usage through a scholarly text, aerial photographs, and information graphics.
![]() |
![]() |
|
![]() |
![]() |
|
![]() |
![]() |
PRINT MAGAZINE, January / February 2007
![]() |
![]() |
METROPOLIS, April 2006
![]() |
![]() |
NEW YORK MAGAZINE, January 16, 2006
![]() |
![]() |
THE NEW YORK TIMES MAGAZINE, November 20, 2005
![]() |
![]() |
THE NEW YORK TIMES OP-ED PAGE, May 26, 2004 / May 9, 2004
![]() |
![]() |
September 2006
The Van Alen Institute commissioned Project Projects to design the identity, printed materials, website, and motion graphics for a large-scale exhibition featuring 70 international design projects for urban public space. The show’s contents were divided into five themed sections; each was treated with a distinctive pattern and color scheme. The exhibition design (a collaboration with architects Work AC) transformed an empty building at the end of Pier 40 on the West Side of Manhattan into a fun destination for the general public.
VIEW EXCERPTS OF GOOD LIFE VIDEOS
LAUNCH GOOD LIFE WEBSITE
![]() |
![]() |
|
![]() |
![]() |
|
![]() |
![]() |
|
Bottom right photograph: Marcus Woollen |
||
September 2006
The catalog for The Good Life features each of the show’s 70 projects, in addition to two essays. Echoing the exhibition’s structure, each thematic section is bordered by patterned dividers printed on a heavier, uncoated paper stock with a narrower trim size. The cover displays one image from each project in the exhibition.
![]() |
![]() |
|
![]() |
![]() |
|
![]() |
![]() |
2002 / 2003 / 2005
In 2002 and 2003, Prem Krishnamurthy and Adam Michaels were each commissioned by David Reinfurt to produce software-generated variations on the typeface Helvetica. In 2005, Prem and Adam were invited to develop motion graphics based upon their typefaces for Adobe Software’s “performative typography” project room at the AIGA’s 2005 national conference in Boston.
LAUNCH HELVETICA NEUE R APPLE STORE IN NEW WINDOW
LAUNCH HELVETICA NEUE R QUADRAPHONIC IN NEW WINDOW
(QUICKTIME 7 REQUIRED)
![]() |
![]() |
October 2005
These posters were commissioned by New York-based conceptual artist Adam Pendleton to announce the transformation of his solo practice into a collaborative art and design think tank.
![]() |
![]() |
December 2006
This website for New York-based Lyn Rice Architects presents the studio’s work in a list and grid structure. The user’s navigation through the site is recorded and represented in a column of thumbnails; this history remains visible upon return visits, providing a set of multiple entry points.
Launch Lyn Rice Architecture website
![]() |
![]() |
|
![]() |
![]() |
2003 present
Project Projects has designed two covers and several illustrations for The New York Times Magazine. Previously, Prem Krishnamurthy designed numerous special issues, features, and front-of-the-book articles while a freelancer at the magazine.
![]() |
![]() |
|
![]() |
![]() |
October 2005
Organized by Creative Time, “The Plain of Heaven” is a group exhibition in a vacant meatpacking warehouse at the southern terminus of the High Line in Manhattan. Project Projects designed the show’s exhibition graphics, catalog, website, and collateral materials. As the building will be demolished shortly after the show’s conclusion, the exhibition graphics were spray-painted directly onto its exterior and interior surfaces in a custom-designed stencil typeface. The show’s catalog features the artists’ work and curator’s texts, and includes a hidden photographic narrative on the inside of its french-folded pages.
![]() |
![]() |
|
![]() |
![]() |
|
![]() |
![]() |
|
![]() |
![]() |
An ongoing series of postcards featuring Project Projects in unusual Financial District locations.
![]() |
55 Water Street plaza, New York, October 2005 |
![]() |
Minutes+Hours by Rudolph de Harak, |
![]() |
60 Wall Street public atrium, January 2005 |
NYIT SCHOOL OF ARCHITECTURE, October December 2006
![]() |
PARSONS SCHOOL OF DESIGN, December 2006
![]() |
WHO CARES, September 2006
![]() |
PRINCETON UNIVERSITY SCHOOL OF ARCHITECTURE, January 2006
![]() |
![]() |
RADIO 4 | VHS OR BETA TOUR, October 2002
![]() |
ONE MAN SHOW LIVE TOUR, November 2000
![]() |
YALE LITERARY MAGAZINE POSTERS, January 1999
![]() |
![]() |
![]() |
THIS SITE OF MEMORY: AUDREY MUNSON, October 2006
Collaboration with artist Andrea Geyer
![]() |
![]() |
ARUP ADVANCED GEOMETRY UNIT: H_EDGE, September 2006
Catalog for Artists Space
![]() |
![]() |
THE DREAMLAND ARTIST CLUB, June 2004
Map for Creative Time
![]() |
![]() |
DEMONSTRATING IN NEW YORK CITY, November 2002
Brochure for New York Civil Liberties Union
![]() |
![]() |
February 2006
Project Projects worked with twelve graduate students from Bard College’s Center for Curatorial Studies to conceptualize and produce this catalog and exhibition. Forty-seven artists and writers responded to the curators' prompt regarding the relevance of cultural institutions. Visitors to the exhibition, located at Art in General in New York, assembled their own portable exhibition from the provided screenprinted boxes, stacks of cards, and mailing labels.
![]() |
![]() |
|
![]() |
![]() |
|
![]() |
![]() |
November 2006
Organized by Independent Curators International(ICI), this catalog for a traveling group exhibition features artworks and historical material related to the theme of space exploration. The book’s design responds to the material through a large, spacious format, light typography, loose image configurations, and metallic silver ink.
![]() |
![]() |
|
![]() |
![]() |
|
![]() |
![]() |
CLIP/STAMP/FOLD, November 2006
Launch website
![]() |
![]() |
SUMMER LOVE: THE FIRST POLISH WESTERN, September 2006
Launch website
![]() |
![]() |
NOAH SHELDON PHOTOGRAPHY, May 2006
Launch website
![]() |
![]() |
AMBASSADOR ARCHIVE, March 2006
Launch website
![]() |
![]() |
ALEC BEMIS, August 2005
Launch website
![]() |
![]() |
BRIAN SHOLIS, July 2004
Launch website
![]() |
![]() |
MARY PING / SLOW AND STEADY WINS THE RACE, February 2004
Launch www.slowandsteadywinstherace.com
(maryping.com no longer active)
![]() |
![]() |
2003 2005
Project Projects has designed a variety of printed pieces for the Whitney Museum of American Art, including booklets, posters, and invitations for exhibitions featuring Robert Smithson, Robert Beavers, Mark Bradford, Katie Grinnan, and Edward Hopper.
![]() |
![]() |
![]() |
September 2006
Who Cares is the title of Creative Time’s initiative to examine contemporary relationships between cultural production and social action. This book presents a series of transcripts from three informal conversations amongst a diverse group of artists, curators, and scholars; these dialogues are contextualized through typographic links to a disparate set of visual and textual annotations.
![]() |
![]() |
|
![]() |
![]() |
|
![]() |
![]() |
2004 2005
Work is an independent magazine covering labor-related topics ranging from wage rates and health insurance to office design and artistic interventions. Project Projects art directs and designs the magazine, and is highly involved with its editorial direction.
![]() |
![]() |
|
![]() |
![]() |
|
![]() |
![]() |
