Academy of American Poets identity
Academy of American Poets identity

A new identity for the Academy of American Poets, the nation’s oldest and largest member-based organization for poets, coincided with the 80th anniversary of its founding.

The new identity system focuses on the word “poets” to draw out the core of the Academy—the humanist power of poets as people, as artists, and a community of writers. Articulated by this word, along with an all-lowercase orthography of the organization’s name, an unusual break in the wordmark emphasizes both AAP’s core constituency, as well as the physical, emphatic, and spatial aspect of language itself. Accompanying the logomark, set in Founders Grotesk, is a contemporary restoration of W. A. Dwiggins’ Electra, a typeface long associated with American arts and letters, newly digitized by Commercial Type expressly for this project.

2014