Building M+: The Museum and Architecture Collection identity
Building M+: The Museum and Architecture Collection
identity

M+ is a public museum in West Kowloon focused on contemporary art, architecture, and design. The exhibition Building M+: The Museum and Architecture Collection was the institution’s first major architecture exhibition, and featured an in-depth examination of the museum’s architectural competition process, including the winning design by Herzog & de Meuron, as well as more than 200 objects from M+’s architectural holdings.

The identity and communications system for Building M+ features a clockwise, four-corner sequence, referencing traditional Chinese poetry. The identity layers historical photographs from the museum’s collections on top of two-color photographs of the museum-to-be, signaling a conjunction of history and the contemporary, just as its deployment of Swiss avant-garde typography within a Chinese typographic system signals a conjunction of culturally disparate design traditions.

2014