Cooper Robertson has been at the forefront of urban design for more than thirty years. In a moment of transition—moving into a new office space under new leadership—Cooper Robertson commissioned Project Projects to design a new identity and website to reflect their evolution.
While many modern day architecture websites prefer large-format images, Cooper Robertson’s website opts for aggregations of smaller thumbnails, providing a visible survey of the breadth and depth of their portfolio. It puts an emphasis on people by listing the entire team for each project, and prominently including staff profiles in the navigation bar. The site pairs two typefaces—a classical sans serif and a new yet traditional serif—to reflect the legacy and future of the company. The serif is used for existing projects; the sans serif is used for thematic aggregations under the rubric “Ideas” which allow the company to express its core values and the ideas behind a given project. The bold use of color conveys an iconoclastic spirit.