Experiments in Motion is a research initiative to develop new paradigms in the study of motion, mobility, and design. Conducted by the Columbia University Graduate School of Architecture, Planning and Preservation in partnership with Audi of America, the wide-ranging project includes a set of think tanks with professors, designers, and urban mobility experts; programming and events at the New Museum in New York; as well as graduate workshops.
To evoke the fluidity of motion, Project Projects designed an identity system consisting of letters that morph and move across a variety of scales, surfaces, and aspect ratios, from favicon to city block. The accompanying website serves as a ground for both individual inquiry and collaborative sharing among students, teachers, and project curators, with a micronetwork of research blogs powered by Tumblr and customized by each participant. With the addition of animated GIFs by illustrator Santtu Mustonen, the site illustrates the coursing energy that comes with ideas on the move.