Harvard Plaza
Harvard Plaza

As part of its Common Spaces Initiative, Harvard University will be redeveloping a number of public spaces on its campus to foster a greater sense of community through programming and events. Project Projects collaborated with Stoss Landscape Urbanism to develop an identity system and temporary signage for the Plaza, the first space to be renovated as part of the University’s initiative.

The graphics system gradually introduces the new look and feel of the Plaza through layered supergraphics that evolve to signal the ongoing transformation to come. Repurposing geometric shapes abstracted from an overview map of various meeting points on campus, these supergraphics are overlapped and superimposed with a palette of bright, translucent colors that accumulate over time to visually anticipate the evolving stages of each campus site.

2012