Hugo Boss Prize 2010
Hugo Boss Prize 2010

Every two years, the Guggenheim Museum shortlists six artists for the Hugo Boss Prize. The winning artist eventually receives a solo show; however, when the book is published, the winner has not yet been chosen. The design for the 2010 catalogue by Project Projects plays off this uncertainty: the catalogue is spiral-bound with heavy dividers that can be rotated to allow for six different book covers—one for each potential winner.

Past editions of the oversized catalogue have typically blurred the boundaries between a book and a trophy by using expensive finishes and materials. In the face of the global recession, this year’s version juxtaposes the luxurious (watercolor paper with sculptural embossing, silver-gilded edges) with the downmarket (spiral binding, flamboyant typography reminiscent of bestselling paperback covers) to create an ambivalently decadent object.

10 ¾ × 13 ½ inches

112 pages, spiral-bound