Masterpieces & Curiosities was an exhibition series at The Jewish Museum, New York, organized by Jens Hoffmann, with exhibition design by Galia Solomonoff. Each exhibition in the series focuses on a single piece from the Museum’s permanent collection, and places it in conversation with related artworks, documents, and source materials.
Project Projects’ design for the identity, graphics, and print materials emphasizes the series’ thematic interest in contrasts and juxtapositions. Typographically, this is expressed through the use of two highly contrasting typefaces—the classical serif Ganath and the idiosyncratic sans serif PDU. Additionally, the wall-scaled texts are treated like blown-up wall labels, contrasting modes of readership. Finally, one exhibition wall is dedicated to the wall text for each installment of the exhibition series, which accumulate and then are crossed out as the series progresses.