PYE print materials
PYE print materials

Extending from the identity system, Project Projects developed a series of print materials including a brand book and seasonal look books. Produced in collaboration with fashion designer Mary Ping and with photography by Thomas Lohr (SS15) and Benjamin Alexander Huseby (FW15), a variety of paper stocks and construction methods were used to convey the brands values, function, and dedication to the fine art of tailoring.

Hidden inside the folds of the brand book, large format photographs of the shirt-making process show a whole-system approach to production. Smaller in scale, the seasonal look books also feature unexpected fold-outs, in this case showcasing the high quality garments in vivid detail.

16 × 10 inches

9 × 5 ½ inches

variable binding

2015