Founded in 1877, the RISD Museum is both connected to the prestigious Rhode Island School of Design and an autonomous institution. The Museum’s new identity system and website relaunch intended to represent its position not only to its academic community, but also more prominently to the region’s art community at large.
The refresh begins with a renaming (previously, Museum of Art, Rhode Island School of Design)—embracing the colloquial name that has long been used by the Museum’s community and visitors. Building upon the idea of the logo as a symbol for an exhibition space, the mark presents walls based on an imaginary architectural floor plan—“Gallery M”— to evoke the physicality of the three-dimensional space. Dispersed throughout this open space, the letters R, I, S, and D connote the Museum’s multifaceted ties to its constituent groups. Fluidly moving between abstract logo, floor plan, conceptual diagram, and typographic monogram, the mark lends itself to both visual and conceptual variability.