The Electric Information Age Book
The Electric Information Age Book

The third title in the Inventory Books series, The Electric Information Age Book explores a time span in mass-market publishing in the sixties and seventies when former backstage players—designers, graphic artists, editors, “coordinators,” and “producers”—stepped into the spotlight to create a set of exceptional paperback books. Beginning in 1966 when Jerome Agel and Quentin Fiore, in collaboration with Marshall McLuhan, first developed The Medium Is the Massage into “an inventory of effects,” these small, inexpensive paperbacks brought the ideas of contemporary thinkers to the masses and established a distinctive new graphics-rich, montage-based genre of bookmaking that still resonates loudly today.

Created as an audio extension to The Electric Information Age Book by Jeffrey T. Schnapp and Adam Michaels, an LP was also produced in the spirit of the experimental 1967 The Medium is the Massage LP, drawing on a wide range of genres (such as Post-Punk, Mutant Disco, and Chicago Juke) mixed with samples, quotations, and text from the book.

4 ¼ × 7 inches

240 pages, softcover

2011