A historic exhibition at the Jewish Museum, New York, The Power of Pictures explores early Soviet photography and film. It revisits a prominent moment in the convergence of art and politics, examining how media helped form and disseminate Communist ideology.
The exhibition graphics relate directly to the exhibition catalogue, also designed by Project Projects, creating an interplay between the exhibition format and book format. The large-format vinyl photographic prints, developed in conjunction with exhibition design by Solomonoff Architecture Studio, provide an unexpected perspective on Soviet photography, while the title wall features contemporary cut-out style portraits of every artist in the show, reproduced in a halftone grid. Tall, narrow light box photo reproductions appear at key moments in the exhibition floorpan, providing atmospheric counterpoints to the larger vinyl images.