The Renaissance Society identity
The Renaissance Society identity

The Renaissance Society, at the University of Chicago, is an independent, non-collecting museum renowned for its trailblazing contemporary art program, now celebrating its 100th anniversary. The Renaissance Society’s new identity addresses the institution’s long, pioneering history, presenting a typographically focused look and feel that merges the classic with the contemporary.

The new identity draws from the architectural specificity of the exhibition space, which is characterized by irregular angles, rotational symmetry, and grids. These qualities are echoed in Project Projects’ tailor-made typeface Ren Neuzeit, which serves as the core element of the new identity system, and is used across all applications, including print, signage, and web.

The typeface’s highlight is the capital R, which is redrawn with angular interior joints that appear almost rounded, and serves as a monogram for the institution.

Exterior photograph courtesy of The Renaissance Society

2015