Curated by Matthias Michalka, To Expose… is a comprehensive survey of critical art practice in the late ’80s and early ’90s. Featuring pivotal installations, publications, objects, projects, films, and interventions by more than fifty artists and artists’ groups, the exhibition focused on investigative, socially engaged work that also questioned inherited modes of display and conditions of reception.
Project Projects developed an identity for the exhibition, which was first conceived with the catalogue in mind, reflecting the research-driven ethos of the era. Referencing the design trends of the exhibition’s historical moment, it is starkly textual. Through the juxtaposition of a typeface native to that period—Citizen by Emigre Type Foundry—with a modified version of Kurt Wiedemann’s Corporate S, it self-consciously performs the typographic stylings of the period, while also embodying the mode of critique that the work pursued.
The exhibition graphics were developed in close collaboration with exhibition designer Ken Saylor. The collaborative installation embodies a site-specific approach to placing text and image in space, taking advantage of the unusual architectural restraints and opportunities afforded by the MUMOK building. A color-coded indexing system, which allows works to be associated through various themes, is extended from the catalogue to the exhibition’s “reading room,” hyperlinking the exhibition’s archive.