What If…? The Architecture and Design of David Rockwell catalogues thirty years of Rockwell Group’s interdisciplinary output, supplemented by critical essays. Project Projects worked closely with Rockwell Group and the book’s editors over a two-year period to reinvent the traditional design monograph, in structure as well as form.
An open-ended question introduces each project, ranging from playgrounds and theatrical set designs, to hotels and restaurants, referencing the fundamentally inquisitive, exploratory foundations of Rockwell’s practice, and creating a narrative through-line that distinctively weaves a multifaceted output together. As an object, the book underscores Rockwell’s signature mixture of spectacle and sophistication. While the book’s cover is a sleek, stark white slab that introduces the deceptive simplicity of Rockwell’s questions, the work’s playfulness and sense of wonder are expressed in the book’s colorful book block edges, each of which are printed with a vibrant four-color silkscreen design—an experimental process that found its first expression in this volume.